Client
Duration
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Branding
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Marketing
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Design
Retreat & Yoga
Bout Your Brand partnered with Ashiyana to strengthen its digital presence and establish a consistent social media strategy aimed at increasing brand awareness, community engagement, and retreat bookings. Our scope of work includes end-to-end content production, video editing, creative design, social media management, and performance-focused content marketing
About the project
When the partnership began, Ashiyana had a limited social media presence and lacked a consistent content framework to effectively showcase its retreats, guest experiences, wellness philosophy, and training programs. The objective was to create a content engine that would drive awareness, engagement, and long-term community growth.
Starting with a monthly engagement of ₹10,000, we developed a content ecosystem that showcased Ashiyana’s retreats, wellness philosophy, guest experiences, and upcoming programs through high-quality videos, reels, graphics, and strategic storytelling. Through consistent content execution and platform management, Ashiyana's Instagram community grew significantly, reaching approximately 19,000 followers while enhancing audience engagement and brand visibility across global markets.
Challenges
Despite being an established wellness brand with world-class retreat offerings, Ashiyana faced several digital marketing challenges
The wellness and retreat industry is highly competitive, with numerous brands competing for attention on social media. Ashiyana needed a content strategy that could differentiate its offerings while maintaining a premium and authentic brand image.
Our team was tasked with transforming raw retreat footage, testimonials, event coverage, and educational content into engaging social-first assets. This required creating a consistent visual identity, developing compelling video edits, designing creatives aligned with the brand's aesthetic, and maintaining a steady flow of content that resonated with both existing followers and potential retreat participants
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