Client
Duration
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Branding
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Advertisement
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Marketing
Fashion Brand
Repositioning a company with a bold new identity and digital presence that connects with audience.
About the project
Their identity lacked relevance, and their website wasn’t attracting the new customers.
Our mission was to refresh Sakes's brand. We created a modern identity system that stayed true to their story but looked sharp, relevant, and scalable. The website was rebuilt with a focus on visuals, and user experience, ensuring it resonated with both long-time customers and new audiences.
Challanges
Sakes's old brand failed to engage the market.
Sakes risked being overlooked by younger customers who saw the brand as outdated. The identity was dated, with visuals that lacked clarity and cohesion. The challenge was to build a refreshed identity that respected the brand’s history while presenting it in a way that felt dynamic, trustworthy, and forward-looking.
Summary
Sakes emerged with a renewed identity.
The rebrand provided Sakes with a versatile design system, bold visuals, and a website that tells their story with confidence. Messaging was updated to resonate with modern audiences without alienating existing customers. The new presence positioned Sakes as a brand with contemporary relevance, helping it strengthen loyalty and expand its market reach.
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