Client
Duration
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Marketing
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UGC ADS
Stock Advisory App
Multyfi is a fintech platform focused on helping users make informed investment decisions through market insights, financial education, and investment-related services.
About the project
Bout Your Brand partnered with Multyfi to improve both content performance and paid advertising results. Our role extended beyond content creation to include video strategy, creative production, ad creatives, hook optimization, retention-focused editing, and Meta Ads support.
Challanges
Multyfi operated in a highly competitive financial services market where audience attention is limited and trust is difficult to build.
Financial content often struggles to maintain audience attention because topics can be perceived as complex or overwhelming. Multyfi needed a content strategy capable of simplifying investment-related concepts while keeping viewers engaged throughout the video.
Our team analyzed audience behavior and restructured content using stronger opening hooks, improved storytelling frameworks, dynamic editing styles, pattern interrupts, and retention-focused creative techniques. Alongside content production, we supported Meta advertising efforts by developing ad creatives designed to improve click-through rates, engagement, and overall campaign performance.
Summary
The focus was not only on generating views but also on creating content that translated into meaningful business outcomes through improved ad efficiency and audience engagement.
Through a combination of strategic content planning, retention-focused editing, and performance-driven creative testing, we significantly improved the effectiveness of Multyfi's content and advertising campaigns. By optimizing video hooks, refining storytelling structures, and implementing stronger visual engagement techniques, we increased audience hold rates and overall watch retention. Our team also developed high-performing Meta ad creatives that contributed to better campaign efficiency and improved Return on Ad Spend (ROAS). Beyond immediate performance gains, we established a scalable content framework that continues to support audience growth, engagement, and long-term marketing success.
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